5 Pillars of a Corporate PR Program

5 Pillars of a Corporate PR Program

“If you’re not appearing, you’re disappearing.” The legendary jazz drummer Art Blakey was describing the struggle for relevance in the entertainment business, but the quote speaks to just about every industry today. The barriers to entry in any field are...
How to Score Free Publicity for Your Business

How to Score Free Publicity for Your Business

Can you remember the last advertisement you saw on the tv, online, on the side of a bus or on a billboard? If you can, ask yourself what it was about the ad that made you remember it. Was it the aesthetics, its sense of humor, its relevance to your life? If you can’t...